Advertising tendencies for March 25, 2022: New Harmony lands Zach LaVine

Quote of the week

“The luxury buyer is reactive to trends, so I assume the physical and the digital will intertwine and there will be acquiring on both sides.” —Thomas Harvey, VP of style at Perry Ellis International, on how the metaverse will impact high-end fashion.

Numbers of the week

37: Number of off-cost Backstage shops Macy’s will open inside its department retailers in the up coming a few months. The chain has manufactured the inclusion of these types of price reduction store-in-shops, which number in the vicinity of 300, a vital part of its retail tactic.

12.61: The ordinary variety of product or service placement in a movie, according to a new review from Sortlist, a firm that specializes in connecting purchasers to promoting services suppliers. The examine uncovered that the 2001 movie “Josie and the Pussycats” took the product placement crown with 109 unique manufacturer placements.

Get your ticket for the April 5 Advertisement Age Up coming: Retail function at AdAge.com/NextRetail.

On the transfer

Foot Locker tapped Samantha Lomow as president of world wide models. She experienced been president of branded leisure at Hasbro Inc.

Tunda, an esports firm, hired Danny Lopez as director of promoting and written content. He was the director of internet marketing and brand name for Guild Esports.

Sustainable Makes, which consults on environmental model procedures, appointed Samuel Monnie as VP of material approach, a recently developed position. Monnie had been a advertising advisor at Flock Associates.

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