ironSource to Receive Bidalgo, Further Deepening Its Platform Featuring for App Builders With a Full-Stack Promoting Option

App Entrepreneurs Will Have a Single Command Heart to Visualize, Handle and Optimize Their Paid Promoting Throughout Channels

TEL AVIV, Israel, October 25, 2021–(Company WIRE)–ironSource (NYSE: IS) (“ironSource”or the “Enterprise”) a primary business enterprise system for the Application Overall economy, currently announced that it entered into an agreement to obtain advertising application business Bidalgo. Bidalgo’s technological innovation empowers app marketers to push development by supplying them unparalleled visibility and control about their marketing expenditure. Alongside one another with ironSource’s existing inventive management resolution, Luna Labs, this acquisition permits ironSource to supply a broader spectrum of advertising-focused products and solutions, growing the ability and worth of its system for app entrepreneurs.

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In addition, the acquisition is meant to deepen ironSource’s sector existence across the total Application Financial system, given Bidalgo’s shopper foundation in apps beyond game titles, which includes main social, relationship and e-Commerce apps, who use Bidalgo’s engineering to take care of and optimize their advertising spend.

“In order to correctly grow their applications, it’s crucial that app builders are able to measure, control, and effectively allocate funds throughout several promoting channels. That’s why it designed great feeling to spouse with Bidalgo in presenting actually cross-channel management and optimization of every ingredient of marketing action through the ironSource system,” stated Omer Kaplan, CRO and co-founder of ironSource. “This acquisition is aspect of a wider technique, which consists of the acquisition of Luna Labs earlier this year, to create a comprehensive advertising and marketing stack inside the ironSource system. The mix will give application entrepreneurs an end-to-conclusion resolution for their complete marketing and advertising procedure in 1 place, from developing ads by way of taking care of strategies throughout channels and optimizing them.”

“When we started Bidalgo far more than 10 decades back, we experienced a uncomplicated intention in thoughts: we desired to construct the most effective platform for marketers to optimize their investment in the direction of exceptional small business benefits,” reported Peli Beeri, CEO and co-founder of Bidalgo. “With marketplace modifications, we recognized the value of innovative analysis in delivering increased visibility and control for marketers, and released new equipment into our marketing intelligence system, which now tracks and manages around $1B in media expend annually. By combining Bidalgo’s technological innovation with the ironSource platform, we’ll be equipped to create a exceptional giving for mobile marketers, with a person spot to build, review and handle just about every part of their compensated advertising and marketing.”

“ironSource and Bidalgo previously get the job done with lots of of the exact consumers, who use several solutions on the ironSource platform together with Bidalgo’s marketing and advertising technology,” mentioned Tomer Bar Zeev, CEO and co-founder of ironSource. “This not only highlights the worth of the mixed supplying and our stickiness with buyers, it is also a testomony to the power of our system-dependent tactic to the Application Financial state, and our customer-centric tactic to M&A.”

Fiscal and lawful conditions of the deal were being not disclosed.

About ironSource

ironSource is a top small business system for the App Overall economy. App builders use ironSource’s system to switch their apps into profitable, scalable corporations, leveraging a in depth set of program alternatives which support them expand and interact end users, monetize content material, and evaluate and improve business effectiveness to travel a lot more in general advancement. The ironSource system also empowers telecom operators to build a richer product expertise, incorporating appropriate application and services tips to interact people throughout the lifecycle of the gadget. By furnishing a complete small business system for the core constituents of the Application Overall economy, ironSource permits clients to emphasis on what they do very best, making excellent applications and person experiences, while enabling their business enterprise growth in the Application Economic system. For a lot more facts you should go to www.is.com

About Bidalgo

Bidalgo is an set up leader in internet marketing intelligence, serving as a driving drive guiding the electronic results of world models. Bidalgo’s Internet marketing Intelligence platform maximizes the effectiveness of compensated advertising and marketing by enabling firms to visualize, assess, and management their investment—all in a very customizable, out-of-the-box remedy enriched by inventive facts. With 6 workplaces across the globe and partnerships with dozens of networks, together with Fb, Google, Apple, TikTok, and Snapchat, and extra than $1B in advertisement expend tracked via the platform annualy, Bidalgo’s consumers get pleasure from environment-class item innovation and unparalleled help. For much more details, stop by www.bidalgo.com.

Cautionary Statement Relating to ​​Forward-Wanting Statements

This press release contains different ahead-hunting statements inside of the this means of Section 27A of the Securities Act of 1933, as amended, or the Securities Act, and Portion 21E of the Securities Trade Act of 1934, as amended, or the Trade Act, which represent our management’s beliefs and assumptions concerning long run functions. These statements are intended to qualify for the “protected harbor” from liability set up by the Private Securities Litigation Reform Act of 1995. Illustrations of such forward-looking statements involve, but are not minimal to, statements with regards to the anticipated timing and influence of the transaction, the advantages and price synergies of the transaction, envisioned impacts to functioning expenses, ironSource’s business enterprise method and competitive position following the consummation of the transactions as nicely as ironSource’s long run potential customers, enterprise techniques and projections for long term periods. Text these types of as “anticipate,” “estimate,” “undertaking,” “budget,” “forecast,” “anticipate,” “intend,” “prepare,” “may perhaps,” “will,” “could,” “should really,” “believes,” “predicts,” “prospective,” “proceed,” and comparable expressions are meant to establish this sort of ahead-wanting statements but are not the unique implies for determining these types of statements. By their quite mother nature, ahead-on the lookout statements contain inherent dangers and uncertainties, both of those typical and precise, and there are pitfalls that the predictions, forecasts, projections and other forward-on the lookout statements will not be realized. You should fully grasp that a number of things could trigger genuine success to differ materially from the plans, goals, expectations, estimates and intentions expressed in these types of ahead-wanting statements, this kind of as the failure to consummate the transaction failure to fulfill closing circumstances to the transaction failure to notice the synergies or gains of the transaction and other vital variables established forth underneath “Chance Things” in the Company’s Registration Statement on Form F-1 (Registration No. 333-258223) originally submitted with the Securities and Trade Commission on July 28, 2021, and the Company’s other SEC filings. ironSource cautions visitors not to spot undue reliance on any ahead-hunting statements, which talk only as of the date built. Other than as may well be demanded by relevant legislation, ironSource does not undertake or acknowledge any obligation or endeavor to launch publicly any updates or revisions to any ahead-searching statements to replicate any change in its expectations or any adjust in occasions, problems or circumstances on which any such assertion is centered.

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Contacts

Media:
Michal Chafets
michal.chafets@is.com
+972548300831

Olivia Davis
olivia.davis@fgh.com
+1646-918-4742

Trader Relations:
Daniel Amir
daniel.amir@is.com
+1415-726-5900

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