The ‘Goddess Detox’ CEO Shares Her 7-Determine Best Enterprise Lessons

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Ga-primarily based entrepreneur Olanikee Osibowale founded Goddess Detox, a multiple 7-figure religious females wellness business, in 2016.

At the time, she was a graduate student and training assistant at Florida Agricultural and Mechanical College. Given that then, the organization has reportedly made additional than $10 million in profits.

When she initial began, she did not have a significant promoting price range. So, she figured out to use social media to market her solutions.

“I figured out how to marketplace on-line from the 6 Determine Chick. Her e book taught me how to market place my solutions on Instagram. Then, soon after I started out producing revenue promoting my items, I discovered to use influencers to make far more gross sales. By my next yr in small business, I was able to pay my costs and did not have to be a educating assistant any longer,” Osibowale explained to BLACK Business.

By her 2nd 12 months in organization, Osibowale made a decision to get a enterprise husband or wife and CFO to aid her scale and take care of her accounting. 5 years later, the business is a various 7-determine business and introduced shut to $4 million in income in 2020 alone.

Osibowale launched a second business in 2018, Egocentric Babe, adopted by the popular Selfish Speak podcast to continue to inspire gals to exercise self-adore.

“I felt like self-love was talked about on a superficial degree, take a bathtub, get a pedicure. I needed to educate females what self-enjoy signifies. I also needed to alter the connotation driving the word egocentric. I believe that that when women of all ages set by themselves initial, everybody else added benefits.” Osibowale mentioned.

Osibowale shared her top rated company lessons with BLACK Enterprise.

Photo Credit: Olanikee Osibowale

Develop your Shopper Base

Osibowale observed making use of other social media pages and blogs to entice her excellent shopper.

“Advertise on people web pages. That allows you get additional eyes on your corporation. And then when anyone gets on your web page, probably give a discount code to get their e-mail or telephone number. If they do not shop with you that first time, you can always deliver out notifications, they can go on to get to know you. I have had people abide by me for a full yr before obtaining.”

Set Cash Aside for Taxes

“When you are a successful small business, you no extended hold out for a tax refund.”

Escalating up, absolutely everyone all-around Osibowale made use of to talk about tax refunds. However, she did not understand she necessary to established cash apart for taxes, but she figured out the hard way.

“When I was 24, I owed $24,000 in taxes to the IRS. By that time, the money was absent. That was a big lesson. You have to set aside some income for taxes, and as you grow, those people taxes get better.

Regulate Your Hard cash Movement

Osibowale experienced to master to handle the income movement simply because there are highs and lows in small business. Therefore, you have to deal with your income to keep afloat by way of all seasons.

“A major lesson is managing the flows of money that occur in and preserving for the moments that revenue is not coming in as quickly.” Osibowale utilized electronic marketing and advertising as an illustration. When you use influencers, not each individual campaign is going to be as thriving as the previous one particular.

“You could assume that every one time is heading to equate a particular amount, but there may well be factors heading on in the globe or other factors that may possibly guide to not as considerably funds coming in.” 

Entrepreneurship is a Pathway to Independence

Over and above financial independence, Osibowale discovered that becoming a profitable entrepreneur gave her the flexibility to live life on her phrases.

“My major lesson is that I have time freedom. I control my time and what I do with my time. That’s anything I commenced to comprehend when income started coming in.”

When asked what drove her to this stage of achievement at these kinds of a young age, Osibowale recalled a moment in significant university that gave her gas to triumph. “We experienced moved into a good apartment, and I saw an eviction observe on the door. I referred to as my mom, and she stated we really should get started packing our stuff in trash luggage. And I bear in mind in that instant thinking that I never wanted my children to have to worry about revenue.”


Anne-Lyse Wealth is a Writer, Wealth Educator, and Licensed Public Accountant. She is the founder of Plutus Awards nominated, a system committed to inspiring millennials to build wealth with purpose, and ALW Communications Company.

Anne-Lyse is the author of “Desire of Legacy, Raising Strong and Economically Secure Black Youngsters” and the host of The Dreamers Podcast


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